Professional Real Estate Photography Services

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The New Curb Appeal

Selling a home used to be all about “curb appeal,” or the first impression a property conveys to potential buyers as they pull up in front. A house that looks unattractive from the street won’t sell, the mantra goes.

These days, a property’s “pix appeal,” or attractiveness in photos posted in online listings, is equally as important. Eighty percent of home buyers used the Internet last year to search for a home, and nearly 25% reported that they first found the property they purchased on the Internet, according to a National Association of Realtors survey.

In most cases — 85% of the time — online photos are a buyer’s first view of a home.

Photographs are powerful bait. Good ones can lure buyers; poor ones can do the opposite. The quality of our photography can influence the amount of traffic your property receives and can help you attract the right buyer.

Why you should consider professional photography…

Given the effectiveness of professional photography in marketing homes it should be given high priority in real estate marketing budgets.
1.  Photography is the central component of real estate marketing.
2.  It increases the effectiveness of web marketing.
3.  It increases the effectiveness of print media.
4.  It makes the agent look good because it reduces market time* and [...]