The New Curb Appeal
Selling a home used to be all about “curb appeal,” or the first impression a property conveys to potential buyers as they pull up in front. A house that looks unattractive from the street won’t sell, the mantra goes.
These days, a property’s “pix appeal,” or attractiveness in photos posted in online listings, is equally as important. Eighty percent of home buyers used the Internet last year to search for a home, and nearly 25% reported that they first found the property they purchased on the Internet, according to a National Association of Realtors survey.
In most cases — 85% of the time — online photos are a buyer’s first view of a home.
Photographs are powerful bait. Good ones can lure buyers; poor ones can do the opposite. The quality of our photography can influence the amount of traffic your property receives and can help you attract the right buyer.